REBRAND. PROTOTYPE. UI/UX DESIGN.
TOOLS: Figma, Photoshop
Redesigned WhaleFall’s mobile assets while maintaining the original logo and adding above-water and below-water visuals with background imagery. Created intuitive impact dashboard to track student contributions in conservation and field biology, enhancing user engagement and trust. The interface aims to empower underrepresented students and help encourage their participation.
User Flow 1 - TRACK CONTRIBUTIONS
Problem: As a student, users wanted an easy way to track and view their contributions to the ecosystem.
Solution: Created a personalized dashboard that allows users to easily monitor and view their environmental contributions.
Results: Enhanced user engagement and satisfaction by providing a clear and accessible way to track their impact on the ecosystem.
User Flow 2 - DISCOVER OPPORTUNITIES
Problem: Interested students wanted to learn more about the organization and discover locations they could travel to for volunteer opportunities.
Solution: Developed a dedicated section within the app featuring active locations and detailed information about opportunities.
Results: Increased student participation in volunteer programs by providing clear, accessible information about locations and opportunities, boosting engagement with the organization.
User Flow 3 - JOIN AND CONTRIBUTE
Problem: Users were unsure where to go for membership and what types of donations were accepted by the organization.
Solution: Created a dedicated section in the app that clearly outlines membership options and donation types, with easy navigation to relevant pages.
Results: Increased user engagement by simplifying access to membership and donation information, leading to higher sign-ups and more diverse contributions.
“I want a simple way to track my impact and see how my efforts contribute to ocean conservation.”
16 yrs old
Los Angeles, CA
Student
Lifestyle:
Actively involved in school’s environmental club and has participated in beach cleanups and recycling programs.
Lives with mother and father and is outgoing.
Technology Usage:
Tech Savvy with Technology: Enjoys using mobile apps but often feels disconnected from larger global conservation efforts and wants to feel connected with the community. Needs a simple, intuitive platform that makes it easy to engage in conservation activities, track his involvement, and stay motivated to take action.
Goals:
Connect with students from diverse backgrounds to collaborate on global environmental causes. Motivated by seeing the impact of his actions and learn how he can do more for the planet.
Frustrations:
Feels disconnected from broader ocean conservation efforts, especially when most resources cater to adults or more experienced activists in the field.
Difficulty finding an app or platform that tracks his personal impact on the environment.
“I need to find a website to see if I can volunteer for ocean conservation.”
17 yrs old
Chicago, IL
Student
Lifestyle:
Passionate about environmental issues, particularly ocean conservation, but does not live by the ocean.
Lives with mother and likes spending time alone.
Technology Usage:
Tech-Savvy: Comfortable using apps, prefers user-friendly interfaces that simplify processes.
Goals:
Eager to expand her impact and would love to volunteer at global ocean conservation sites.
Participate in global conservation efforts and share her experiences with peers in the same age group.
Frustrations:
Feels disconnected from global conservation projects and doesn’t know where to start.
Difficulty finding clear, accessible information about any volunteer opportunities in ocean conservation.
“I want to choose a foster where I don’t need to click through a complicated user interface.”
18 yrs old
Portland, OR
Student
Lifestyle:
Has grown up volunteering with ocean conservation.
Lives with father, and two younger siblings.
Technology Usage:
Technology Proficient: Comfortable with using apps and online platforms with varying degrees of complexity. Needs easy-to-navigate app where he can view different membership levels, understand the types of donations accepted, and sign up with just a few clicks.
Goals:
He is looking for a simple, accessible way to become a member and make donations to causes he believes in.
A transparent platform that shows exactly how donations are used and how membership benefits work.
Frustrations:
Difficulty with finding clear information about how to join organizations or make donations.
Wants to contribute but doesn’t know how his donations will be used or which types are accepted.
